JUST THE RIGHT MIX

Creative and Analytic, Innovative and Organized.

Being two sides of the same coin. I can and have designed entire advertising campaigns, then tracked the ROI and made logical decisions based on the numbers. Excel and Photoshop are both in my toolbox.

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MARKETING AND BUSINESS DEVELOPMENT

My Employers and Clients Have Seen Great Growth.

Nevada Alliance Youth Soccer saw a 53% growth in registration over the previous season with a projected 60% growth for all of 2015.

Mobile Friendly Website | Streamlined Online Registration | Social Media Management | Mix of Print and Online Advertising

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NEW BUSINESS MARKETING AND BRANDING

Strategic Branding Leads To Strong Brand Equity

Branding is one of the most important aspects of any business, large or small, retail or B2B. Everthing from design to customer service, it's who you are and who you want to be!

Yukon Gear | Nevada Alliance | ACME Electric | Vegas Fighter | Ryno Running

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WORK HISTORY

I’ve built my career in a variety of roles and industries, mostly in smaller companies where I was not just the Manager, but also the graphic designer, web developer, bookkeeper, social media guru and more. I’m not only used to wearing many hats, I enjoy it; I thrive in an environment where no two workdays are exactly the same. My responsibilities have ranged from creating entire marketing campaigns with respect to strategy, brand and message to evaluating ROI and tracking online analytics. From designing a post card to writing code for a website. I am a unique and universal marketing professional with a vast knowledge in many different areas of marketing and business.

service 2

Dynon Avionics

Sr. Marketing Specialist
June. 2016 – Present

Dynon is the leading manufacturer of digital, touch-screen avionics for Experimental, Light Sport, and type-certificated Aircraft.

  • Manage and develop marketing campaigns, brand collateral, and long-term strategies.
  • Perform quantitative and qualitative market research to implement data-driven marketing campaigns.
  • Create brand development across all products and companies.
  • Manage all advertising (print and online), collateral production, and internal communications.
  • Manage all airshow/tradeshow logistics.
service 2

Nevada Alliance

Marketing and Business Development | Customer Service
Sept. 2012 – Present

Nevada Alliance Youth Soccer is the largest youth sports, non-profit organization in Southern Nevada.

  • Responsible for development and execution of the organization's marketing plan.
  • Development of brand identity across all marketing channels.
  • Analyze analytics and effectiveness for online and print advertising.
  • Communicate with 1500+ parents and coaches to ensure good customer service.
  • Played a key role in revitalizing a failing organization and increased participation by over 1000%.
service 1

J3 Media, LLC.

Equity Partner
Mar. 2007 – Sept. 2015

A marketing company offering consulting, website development, social media management, and graphic design.

  • Executed the day-to-day operations (payroll, accounting, license filings, etc...).
  • Designed all print, online advertising and UI/UX Web development for clients.
  • Project manager and account representative to all clients.
  • In charge of analyzing client marketing efforts and adjusted when needed.


service 4

NC Sports | Ryno Running

Equity Partner | Director of Marketing
Mar. 2011 - Sept. 2014

NC Sports is a Running, Events, and apparel company that was the consolidated parent company of Ryno Running, Runnerslink, and Vegas Fighter.

  • Executed the day-to-day operations of the Marketing department.
  • Designed all print, online advertising and UI Web development.
  • Responsible for development and execution of the organization's marketing plan.
  • Development of brand identity across all marketing channels.
  • Analyze analytics and effectiveness for online and print advertising.
service 5

Randy's Ring & Pinion

Marketing Manager | Art Director
Jun. 2004 - Feb. 2007

With this automotive parts manufacturer, I started as a Graphic Designer. After one year, I was promoted. We grew 20% a year due to a successful marketing plan and budget.

  • Responsible for running the marketing department and tracking all projects.
  • Evaluated marketing material in respect to ROI to determine effectiveness.
  • Responsible for art direction and development of the marketing plan.
  • Planned and organized vendor booths at 2-3 tradeshows each year.
  • Developed a successful direct marketing campaign, effective magazine advertising and assisted in developing a strong out-call program.
service 6

What's On Magazine

Creative Director
April 2000 - May 2004 | Mar. 2007 - Dec. 2007

A Las Vegas publication where I started as a graphic designer. In 2007, I returned to the magazine, this time under different ownership and as the Creative Director, before closing it's doors in 2008.

  • In charge of a production team of four designers and layout artists.
  • Art directed all layout and design for two magazines and website.
  • Rebranded the magazine, updating logo and layout of the publication.
  • Photographed entertainers and events for use on the cover and story layouts.
  • Worked closely with the publisher and sales staff to generate the collateral needed for advertising sales.
  • Won four awards for marketing and cover design.

CERTIFICATIONS

Google AdWords

Google Partners | Expires 1-24-17
Certificate Link

Google Analytics

Google Partners | Expires 8-2-17
Certificate Link

Video Advertising

Google Partners | Expires 1-24-17
Certificate Link

Inbound Marketing

HubSpot | Expires 12-1-16
Certificate Link


Take A Look At My Work

See my extensive portfolio covering many areas of design and development.

:15 Commercial

Company: Dynon Avionics
Role: Producer | Writer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: There's A Reason Pilots... FLYDYNON – Produced for AOPA and EAA online and YouTube advertising.

:30 Commercial

Company: Dynon Avionics
Role: Producer | Writer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: We Are Dynon – Produced for AOPA and EAA online and YouTube advertising.

Short Video

Company: Dynon Avionics
Role: Producer | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: RV-14A Homebuilt Aircraft – Produced for Social Media channels.

:60 Commercial

Organization: Nevada Alliance Youth Soccer
Role: Producer | Writer | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: Join The Alliance – Produced for Facebook advertising promoting the 2016 soccer season.

Commercial

Client: Jonathan Friedman Magic
Role: Director | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: The 80's Called... – Online and Social Media Book promotions. Completely shot on iphone.

Short Video

Company: Dynon Avionics
Role: Producer | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: Happy Halloween From Dynon Avionics – Produced for Social Media.

:15 Commercial

Company: Dynon Avionics
Role: Producer | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: Bonanza Before & After – Produced for AOPA and EAA online and YouTube advertising.

:15 Commercial

Company: Dynon Avionics
Role: Producer | Cinematographer | Editor
Software: Adobe After Effects | Adobe Premiere Pro
Project: FLYDYNON Presents... – Movie Trailer Spoof. Produced for AOPA and EAA online and YouTube advertising.
project 1

Youth Soccer Non-Profit Logo

Organization: Nevada Alliance Youth Soccer League (501c3)

Logo design used in all marketing.

project 2

Concept Logo For Potential Business

Client:Performancedemon.com

Concept logo for an auto parts e-commerce website.

project 3

MMA Clothing and Event Company

Client:Vegas Fighter

Brand logo used for a clothing line, event management and editorial website.

project 4

The Yukon Dura Grip Locker

Client:Yukon Gear & Axle

Logo used for all marketing and packaging.

project 5

Ryno Running Logo

Client:NC Sports, Ryno Running (DBA)

Logo design used for all events, marketing material, online media and on all apparel.

project 170

Rework Nation Logo

Client:Rework Nation

Logo design for a Seattle based start up who produce products out of recycled, reclaimed and reused materials.

project 11

Red Rock 5K Logo

Client:NC Sports, Ryno Running (DBA)

Used for all promotion and marketing for the event that was held in the Fall.

project 12

Bubba Does Logo

Client:NC Sports, Ryno Running (DBA)

Used for all promotion and marketing for Ryno Runnings sponsored athlete.

project 171

TAB Contractors

Client:New Com Inc.

Logo re-design for a subsidiary of New Com that does federal and state electrical contracting.

project 17

Pursexchange.com Logo

Client:J3 Media, LLC.

Logo for a social website that allows people to exchange purses by providing them the ability to create and account, list their purses and make swaps with other users. Used in website and marketing.

project 18

Runnerslink.com Logo

Client:NC Sports, Ryno Running (DBA)

Used for branding of the website, that allows race directors to hold registration and manage their race.

project 19

What's On, The Las Vegas Guide Logo

Client:Kellogg Media Group

A re-branding of a Las Vegas magazine. Included full redesign of layout and marketing.

project 308

dynonavionics.com

Employer:Dynon Avionics
Role:Project manager and developer
Platform:PHP

Custom built website for product information, software updates, an technical support.

project 309

dynoncertified.com

Employer:Dynon Avionics
Role:Project manager and developer
Platform:PHP

Custom built website for product information, software updates, an technical support.

project 310

advancedflightsystems.com

Employer:Dynon Avionics
Role:Project manager and developer
Platform:PHP

Custom built website for product information, software updates, an technical support.

project 311

vashonaircraft.com

Employer:Vashon Aircraft
Role:Project manager and developer
Platform:PHP

Custom built website for product information, software updates, an technical support.

project 22

youthsoccerlv.org

Client:Nevada Alliance Youth Soccer League (501c3)
Role:Project manager and UI Developer
Platform:PHP

Custom built website with online registration (e-commerce) and a league management backend system.

project 24

orlandohelitours.com

Client:International Heli-Tours | Orlando and Kissimmee
Role:Account Manager, Project Manager, UI Designer and Developer
Platform:ASP .NET

Custom built website to book helicopter tours over and around the Orlando area.

project 23

rynorunning.com

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer
Platform:PHP

Custom built website to act as a home base for all other sites and products.

project 25

maverickaviationgroup.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built website to be a hub for all the Maverick products.

project 26

vegasdaze.com

Client:Vegasdaze.com
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built website to sell tours, shows and other tourist attractions in las vegas.

project 76

mustanghelicopter.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 77

maverickhelicopter.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 78

maverickairlines.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 79

lasvegas5k.com

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer
Platform:PHP

Custom built event site.

project 81

honeymadela.com

Client:SoCal Foods
Role:Project Manager, Designer and Developer
Platform:PHP

Custom built website for a restaurant in Los Angeles, CA

project 83

nclasvegas.com

Client:New Com Inc.
Role:Director of Marketing, Copywriter, UI Design and Development
Platform:ASP .NET

Custom built website for a construction company to show case it's public works projects for it's 4 subsidiary.

project 84

biodieseloflasvegas.com

Client:New Com Inc.
Role:Director of Marketing, Copywriter, UI Design and Development
Platform:ASP .NET

Custom built site for a subsidiary of New Com. Biodiesel of Las Vegas is a 4 million gallon a year producer of biodiesel.

project 85

Cover Designs and Photography

Client:Clubplanet | Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for a nightlife magazine about clubs in Las Vegas.

project 86

Cover Designs and Photography

Client:Clubplanet | Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for a nightlife magazine about clubs in Las Vegas.

project 87

Cover Designs and Photography

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for What's On, The Las Vegas Guide.

project 88

Cover Designs and Photography

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for What's On, The Las Vegas Guide.

project 89

Cover Designs

Client:What's On Partners
Role:Marketing Designer, Graphic Designer

Cover designs for What's On, The Las Vegas Guide.

project 200

Featured Contents and Regular Column

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Layout design for What's On, The Las Vegas Guide.

project 201

Cover Story - Star Trek: The Experience

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide. The magazine cover this story is featured in won a Bronze Quill for Best Cover.

project 202

Cover Story - Swimsuit Issue

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Layout design for What's On, The Las Vegas Guide. For the annual swimsuit issue that marks the kick-off of the pool season in Las Vegas.

project 203

Story Layout - Andrea Bocelli

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 204

Story Layout - Folies Bergère

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 205

Hot Shots Photo Column

Client:Kellogg Media Group
Role:Creative Director and Designer

Photo Column design for What's On, The Las Vegas Guide.

project 206

Section Contents and Secondary Story

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 207

Table of Contents and Shopping Column

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 208

Sections

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 209

Cover Story - Storm

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 210

Special Issue - Visitor's Choice Awards

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 105

Online Banner Ads

Client:International HeliTours
Role:Consultant and Graphic Design

Designed as part of Google Adwords campaign

project 104

Online Banner Ads

Client:Nevada Alliance Soccer League
Role:Consultant and Graphic Design

Designed as part of Google Adwords campaign

project 108

Landing Page

Client:Maverick Aviation Group
Role:Consultant and Graphic Design

This landing page has been designed for a single focused objective, guiding the visitor toward the intended conversion goal.

project 102

Online Banner Ads

Client:Maverick Aviation Group
Role:Consultant and Graphic Design

Designed as part of Google and geo-tracking campaigns

project 45

Direct Mail

Client:Nebraska Groundwater Foundation
Role:Graphic Designer

As part of a school project.

project 91

Full Page Ads

Client:New Com Inc.
Role:Marketing Director, Graphic Designer

Ad for local publications.

project 92

Direct Mail Pieces

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

project 97

Full Page Ads

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

These ads were designed to sell differential auto parts. The ad on the left lists parts and their pricing. The ad on the right highlights one of the business' six core principles. Five other ads were created with the same style to highlight the other principles.

project 99

Ad Campaign

Client:Vegasshows.com
Role:Marketing Designer and Photographer

These ads were designed to promote buying Las Vegas show tickets online. These ads were also resized to both two-thirds page and one-thirds page advertisement. In some publications the one-thirds ran in three consecutive right-hand read pages.

project 95

Tri-fold Direct Mail

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

This tri-fold piece was designed in a retro-style using one of The Randy's Girls to invoke a bit of nostalgia.

project 138

Post Card

Client:Maverick Aviation Group
Role:Consultant and Graphic Designer

This card was sent out to potential Affiliate Program participants.

project 96

2/3 Page Advertisement

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

These ads were designed as a co-op featuring only one brand that Randy's Ring & Pinion offers. This ad ran in Peterson's Four Wheel and Off-road and Four-wheeler magazines.

project 32

Product Packaging

Client:Yukon Gear & Axle
Role:Marketing Manager, Graphic Design and Photographer.

Packaging for the Yukon "Dura Grip" Positraction. This design was also used for other packaging and is still used today.

project 37

Vehicle Wrap – Race Trailer

Client:Yukon Gear & Axle
Role:Marketing Manager and Graphic Design.

A race trailer was used for sponsored drivers and at shows and events all over the country.

project 38

Tradeshow Booth Design For SEMA

Client:Yukon Gear & Axle
Role:Marketing Manager, Project Manager and Graphic Design.

Each year the largest tradeshow in Las Vegas is SEMA. This 20' X 40' booth has plenty of storage for the week long tradeshow, ample display areas and two conference rooms.

project 40

3 Part Mailing Promotion

Client:What's On Partners
Role:Marketing Designer

Awards:2002 COE Addy and 2002 MAGGIE,WPA for best promotion.

The "Perfect" Crime Promotion was developed to announce that the magazine was going from saddle-stitched to perfect bound. The audience were potential and existing advertisers. The promotion started with a handmade ransom not. The second mailing was the a box with 3 staples, a staple remover and a polaroid. The last part of the promotion was the new magazine (with a coverwrap) inside an evidence bag that was hand written. These were hand delivered by the sales staff.

project 42

Automotive Axle Packaging

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

A sturdy 3 color box to ship heavy duty front and rear vehicle axles.

project 110

Event T-Shirt Design

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

For their annual even, "The Rock" at Easter Jeep. All participants of the event got this shirt as part of their trail package.

project 115

The Randy's Girls Calendar

Client:Randy's Ring & Pinion
Role:Marketing Manager, Project Manager and Graphic Designer

I developed the first calendar over 10 years ago as a promotional tool that would have the companies phone number hanging on a wall for the full year. With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

project 117

Self-Mail Pocket Folder

Client:Randy's Ring & Pinion
Role:Marketing Manager and Graphic Designer

Just like a FedEx envelope that seals and has a tear-a-way tab, this presentation folder was designed to be a self contained presentation that could be mailed easily.

project 120

Christmas Cards

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

Each year we had some fun with the owner of the company and featured him in silly situations on the annual holiday card.

project 125

Product Catalog

Client:Superior Axle & Gear
Role:Graphic Designer

This 84 page catalog lists all parts and kits that the company has to offer. Sent to all customers and by request.

project 126

Client Party Invitation

Client:What's On Partners
Role:Marketing Designer, Graphic Designer

Awards: MAGGIE Award for "Best Invitation"

This invitation consisted of 4 tarot cards depicting the "who, what, when and where". The cards were sent out to all existing and potential advertisers wrapped in a red cloth and tied with gold string inside a gold envelope. When the guests arrive, they find themself inside a gypsy camp with palm readers, a gypsy band in the center of the room and themed food.

project 133

Non-Profit Awareness Posters

Client:Mamma Maria Kenya
Role:Graphic Designer

Used at a fund raising event for the non-profit, these posters were hung for all guests to view.

BACKGROUND INFORMATION

Experience | Work Ethic | Knowledge

team 1

JEFFREY T. WEISER

Marketing Specialist




“We are the music makers and we are
the dreamers of dreams.”
-Willy Wonka

I started my professional career in Las Vegas as the Marketing Designer for What′s On, The Las Vegas Guide after graduating from college. While part of the Marketing team at What′s On I won two Maggie Awards (WPA′s magazine awards), one for Best Promotion and another for Best Invitation. I then moved to Lynnwood Washington where I became the Marketing Manager/Art Director for Randy′s Ring & Pinion, an Inc. 500 company. While at RRP, some of my responsibilities included developing their marketing plan, ROI analysis, developing a marketing budget, writing branding standards for the company and trafficking all projects. I also did 100% of all design work.

I then returned to Las Vegas and formed J3 Media LLC. with 2 other partners. We still operate today with just a handful of clients. I now help with any needs that may arrive from J3 Media. I also run the marketing for a Youth Soccer Non-Profit organization. I has been helping companies brand themselves and increase revenue for more than 15 years.


EDUCATION

University of Nebraska

Bachelor of Journalism | Advertising
Graduated: August 1999
Concentrations: Film, Philosophy and Psychology


SKILLS AND RECOGNITION

I have learned many valuable skills durring my career. I am always striving for knowledge and diving head first into new technologies and how to utilize them.

SKILLS

  • Marketing Management

  • Project Management

  • Graphic Design | Art Direction

  • Google AdWords and Analytics (Certified)

  • Inbound Marketing (Certified)

  • Accounting | Budgeting | Analysis

  • Customer Service

  • Web Development | Html & Css

  • jQuery | MySequel | .NET

PRACTICAL SKILLS

• Excellent communication and customer service
• Both highly creative and analytic
• Decisive decision maker
• Adaptive to new ideas and new environments
• Strong client/vendor relationships


RECOGNITIONS

• 2003 MAGGIE, WPA for Best Invitation
• 2002 MAGGIE, WPA for Best Promotion
• 2002 Bronze Quill for Magazine Cover
• 2002 COE Addy for Perfect Bond Promo
• 1999 Golden Addy, Regional advertising

ENDORSEMENTS

More references are available upon request.

"Since the launch of the new site we have seen an increase in online tour reservations."

client 1 Shanna Stenehjem Maverick Aviation Group

"We have grown the league over 20% each year since Jeff has taken over our marketing."

client 2 Ryan T. Ingold Nevada Alliance Youth Soccer

"Outstanding! Jeff is engaged throughout the project and knew exactly what I wanted which made this process extremely easy and fun."

client 3 Shannon Young International HeliTours

JEFFREY T. WEISER | MARKETING SPECIALIST

"If you don’t like what’s being said, change the conversation!"