JUST THE RIGHT MIX

Creative and Analytic, Innovative and Organized.

Being two sides of the same coin. I can and have designed entire advertising campaigns, then tracked the ROI and made logical decisions based on the numbers. Excel and Photoshop are both in my toolbox.

image03

MARKETING AND BUSINESS DEVELOPMENT

My Employers and Clients Have Seen Great Growth.

Nevada Alliance Youth Soccer saw a 53% growth in registration over the previous season with a projected 60% growth for all of 2015.

Mobile Friendly Website | Streamlined Online Registration | Social Media Management | Mix of Print and Online Advertising

image01

NEW BUSINESS MARKETING AND BRANDING

Strategic Branding Leads To Strong Brand Equity

Branding is one of the most important aspects of any business, large or small, retail or B2B. Everthing from design to customer service, it's who you are and who you want to be!

Yukon Gear | Nevada Alliance | ACME Electric | Vegas Fighter | Ryno Running

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WORK HISTORY

I’ve built my career in a variety of roles and industries, mostly in smaller companies where I was not just the Manager, but also the graphic designer, web developer, bookkeeper, social media guru and more. I’m not only used to wearing many hats, I enjoy it; I thrive in an environment where no two workdays are exactly the same. My responsibilities have ranged from creating entire marketing campaigns with respect to strategy, brand and message to evaluating ROI and tracking online analytics. From designing a post card to writing code for a website. I am a unique and universal marketing professional with a vast knowledge in many different areas of marketing and business.

service 2

Nevada Alliance

Marketing and Business Development
Sept. 2012 – Present

In three years, NAYS now has over 900 players per season after starting with 89, has secured McDonald’s as a league sponsor and has a budget to help the league continue to grow into the future.

  • Responsible for developing a marketing plan and the execution of the plan.
  • Designed and developed website and league administration backend.
  • Analyze analytics and effectiveness for online and print marketing.
  • Played a key role in revitalizing a failing organization and increased participation by nearly 1000% over three years.
service 1

J3 Media, LLC.

Marketing Director | Partner
Mar. 2007 – Sept. 2015

As a group of partners, we were able to consolidate and offer our collective clients more as one company. Offered consulting, website development, social media management and graphic design. Multiple responsibilities have included project management, operations and design.

  • Executed the day-to-day operations (payroll, accounting, license filings, etc...).
  • Designed all print, online advertising and UI Web development for clients.
  • Was project manager and account representative to all clients.
  • In charge of analyzing client marketing efforts and adjusted when needed.
service 5

Randy's Ring & Pinion

Marketing Manager | Art Director
Jun. 2004 - Feb. 2007

With this automotive parts manufacturer, I started as a Graphic Designer. After one year, I was promoted. We grew 20% a year due to a successful marketing plan and budget.

  • Responsible for running the marketing department and tracking all projects.
  • Evaluated marketing material in respect to ROI to determine effectiveness.
  • Responsible for art direction and development of the marketing plan.
  • Planned and organized vendor booths at 2-3 tradeshows each year.
  • Developed a successful direct marketing campaign, effective magazine advertising and assisted in developing a strong out-call program.
service 6

What's On Magazine

Creative Director
April 2000 - May 2004

I started my career with this Las Vegas publication as a graphic designer. In 2007, I returned to the magazine, this time under different ownership and as the Creative Director.

  • In charge of a production team of four designers and layout artists.
  • Art directed all layout and design for two magazines and website.
  • Rebranded the magazine, updating logo and layout of the publication.
  • Photographed entertainers and events for use on the cover and story layouts.
  • Worked closely with the publisher and sales staff to generate the collateral needed for advertising sales.
  • Won four awards for marketing and cover design.

CERTIFICATIONS

Google AdWords

Google Partners | Expires 1-24-17
Certificate Link

Google Analytics

Google Partners | Expires 8-2-17
Certificate Link

Video Advertising

Google Partners | Expires 1-24-17
Certificate Link

Inbound Marketing

HubSpot | Expires 12-1-16
Certificate Link


Take A Look At My Work

See my extensive portfolio covering many areas of design and development.

project 1

Youth Soccer Non-Profit Logo

Client:Nevada Alliance Youth Soccer League (501c3)

Logo design used in all marketing.

project 2

Concept Logo For Potential Business

Client:Performancedemon.com

Concept logo for an auto parts e-commerce website.

project 3

MMA Clothing and Event Company

Client:Vegas Fighter

Brand logo used for a clothing line, event management and editorial website.

project 4

The Yukon Dura Grip Locker

Client:Yukon Gear & Axle

Logo used for all marketing and packaging.

project 5

Ryno Running Logo

Client:NC Sports, Ryno Running (DBA)

Logo design used for all events, marketing material, online media and on all apparel.

project 170

Rework Nation Logo

Client:Rework Nation

Logo design for a Seattle based start up who produce products out of recycled, reclaimed and reused materials.

project 11

Red Rock 5K Logo

Client:NC Sports, Ryno Running (DBA)

Used for all promotion and marketing for the event that was held in the Fall.

project 12

Bubba Does Logo

Client:NC Sports, Ryno Running (DBA)

Used for all promotion and marketing for Ryno Runnings sponsored athlete.

project 171

TAB Contractors

Client:New Com Inc.

Logo re-design for a subsidiary of New Com that does federal and state electrical contracting.

project 17

Pursexchange.com Logo

Client:J3 Media, LLC.

Logo for a social website that allows people to exchange purses by providing them the ability to create and account, list their purses and make swaps with other users. Used in website and marketing.

project 18

Runnerslink.com Logo

Client:NC Sports, Ryno Running (DBA)

Used for branding of the website, that allows race directors to hold registration and manage their race.

project 19

What's On, The Las Vegas Guide Logo

Client:Kellogg Media Group

A re-branding of a Las Vegas magazine. Included full redesign of layout and marketing.

project 22

youthsoccerlv.org

Client:Nevada Alliance Youth Soccer League (501c3)
Role:Project manager and UI Developer
Platform:PHP

Custom built website with online registration (e-commerce) and a league management backend system.

project 24

orlandohelitours.com

Client:International Heli-Tours | Orlando and Kissimmee
Role:Account Manager, Project Manager, UI Designer and Developer
Platform:ASP .NET

Custom built website to book helicopter tours over and around the Orlando area.

project 23

rynorunning.com

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer
Platform:PHP

Custom built website to act as a home base for all other sites and products.

project 25

maverickaviationgroup.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built website to be a hub for all the Maverick products.

project 26

vegasdaze.com

Client:Vegasdaze.com
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built website to sell tours, shows and other tourist attractions in las vegas.

project 76

mustanghelicopter.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 77

maverickhelicopter.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 78

maverickairlines.com

Client:Maverick Aviation Group
Role:Account Manager and UI Developer
Platform:ASP .NET

Custom built helicopter tour website for a subsidiary of Maverick Aviation Group

project 79

lasvegas5k.com

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer
Platform:PHP

Custom built event site.

project 81

honeymadela.com

Client:SoCal Foods
Role:Project Manager, Designer and Developer
Platform:PHP

Custom built website for a restaurant in Los Angeles, CA

project 83

nclasvegas.com

Client:New Com Inc.
Role:Director of Marketing, Copywriter, UI Design and Development
Platform:ASP .NET

Custom built website for a construction company to show case it's public works projects for it's 4 subsidiary.

project 84

biodieseloflasvegas.com

Client:New Com Inc.
Role:Director of Marketing, Copywriter, UI Design and Development
Platform:ASP .NET

Custom built site for a subsidiary of New Com. Biodiesel of Las Vegas is a 4 million gallon a year producer of biodiesel.

project 85

Cover Designs

Client:Clubplanet | Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for a nightlife magazine about clubs in Las Vegas.

project 86

Cover Designs

Client:Clubplanet | Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for a nightlife magazine about clubs in Las Vegas.

project 87

Cover Designs

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for What's On, The Las Vegas Guide.

project 88

Cover Designs

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Cover designs for What's On, The Las Vegas Guide.

project 89

Cover Designs

Client:What's On Partners
Role:Marketing Designer, Graphic Designer

Cover designs for What's On, The Las Vegas Guide.

project 200

Featured Contents and Regular Column

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Layout design for What's On, The Las Vegas Guide.

project 201

Cover Story - Star Trek: The Experience

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide. The magazine cover this story is featured in won a Bronze Quill for Best Cover.

project 202

Cover Story - Swimsuit Issue

Client:Kellogg Media Group
Role:Creative Director, Photographer and Designer

Layout design for What's On, The Las Vegas Guide. For the annual swimsuit issue that marks the kick-off of the pool season in Las Vegas.

project 203

Story Layout - Andrea Bocelli

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 204

Story Layout - Folies Bergère

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 205

Hot Shots Photo Column

Client:Kellogg Media Group
Role:Creative Director and Designer

Photo Column design for What's On, The Las Vegas Guide.

project 206

Section Contents and Secondary Story

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 207

Table of Contents and Shopping Column

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 208

Sections

Client:Kellogg Media Group
Role:Creative Director and Designer

Layout design for What's On, The Las Vegas Guide.

project 209

Cover Story - Storm

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

project 210

Special Issue - Visitor's Choice Awards

Client:What's On Limited Partners
Role:Designer

Layout design for What's On, The Las Vegas Guide.

Video Commercial

Client:Nevada Alliance
Role:Editor and producer

This commercial was created to promote the 2016 Spring soccer season.

Video Commercial

Client:Shades of Magic
Role:Camera, Director, Editor

This commercial was created for promotion of the clients magic book. Completely shot on iphone 6.

project 105

Online Banner Ads

Client:International HeliTours
Role:Consultant and Graphic Design

Designed as part of Google Adwords campaign

project 104

Online Banner Ads

Client:Nevada Alliance Soccer League
Role:Consultant and Graphic Design

Designed as part of Google Adwords campaign

project 108

Landing Page

Client:Maverick Aviation Group
Role:Consultant and Graphic Design

This landing page has been designed for a single focused objective, guiding the visitor toward the intended conversion goal.

project 102

Online Banner Ads

Client:Maverick Aviation Group
Role:Consultant and Graphic Design

Designed as part of Google and geo-tracking campaigns

project 45

Direct Mail

Client:Nebraska Groundwater Foundation
Role:Graphic Designer

As part of a school project.

project 91

Full Page Ads

Client:New Com Inc.
Role:Marketing Director, Graphic Designer

Ad for local publications.

project 92

Direct Mail Pieces

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

project 97

Full Page Ads

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

These ads were designed to sell differential auto parts. The ad on the left lists parts and their pricing. The ad on the right highlights one of the business' six core principles. Five other ads were created with the same style to highlight the other principles.

project 99

Ad Campaign

Client:Vegasshows.com
Role:Marketing Designer and Photographer

These ads were designed to promote buying Las Vegas show tickets online. These ads were also resized to both two-thirds page and one-thirds page advertisement. In some publications the one-thirds ran in three consecutive right-hand read pages.

project 95

Tri-fold Direct Mail

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

This tri-fold piece was designed in a retro-style using one of The Randy's Girls to invoke a bit of nostalgia.

project 138

Post Card

Client:Maverick Aviation Group
Role:Consultant and Graphic Designer

This card was sent out to potential Affiliate Program participants.

project 96

2/3 Page Advertisement

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

These ads were designed as a co-op featuring only one brand that Randy's Ring & Pinion offers. This ad ran in Peterson's Four Wheel and Off-road and Four-wheeler magazines.

project 32

Product Packaging

Client:Yukon Gear & Axle
Role:Marketing Manager, Graphic Design and Photographer.

Packaging for the Yukon "Dura Grip" Positraction. This design was also used for other packaging and is still used today.

project 37

Vehicle Wrap – Race Trailer

Client:Yukon Gear & Axle
Role:Marketing Manager and Graphic Design.

A race trailer was used for sponsored drivers and at shows and events all over the country.

project 38

Tradeshow Booth Design For SEMA

Client:Yukon Gear & Axle
Role:Marketing Manager, Project Manager and Graphic Design.

Each year the largest tradeshow in Las Vegas is SEMA. This 20' X 40' booth has plenty of storage for the week long tradeshow, ample display areas and two conference rooms.

project 40

3 Part Mailing Promotion

Client:What's On Partners
Role:Marketing Designer

Awards:2002 COE Addy and 2002 MAGGIE,WPA for best promotion.

The "Perfect" Crime Promotion was developed to announce that the magazine was going from saddle-stitched to perfect bound. The audience were potential and existing advertisers. The promotion started with a handmade ransom not. The second mailing was the a box with 3 staples, a staple remover and a polaroid. The last part of the promotion was the new magazine (with a coverwrap) inside an evidence bag that was hand written. These were hand delivered by the sales staff.

project 42

Automotive Axle Packaging

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

A sturdy 3 color box to ship heavy duty front and rear vehicle axles.

project 110

Event T-Shirt Design

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

For their annual even, "The Rock" at Easter Jeep. All participants of the event got this shirt as part of their trail package.

project 115

The Randy's Girls Calendar

Client:Randy's Ring & Pinion
Role:Marketing Manager, Project Manager and Graphic Designer

I developed the first calendar over 10 years ago as a promotional tool that would have the companies phone number hanging on a wall for the full year. With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

project 117

Self-Mail Pocket Folder

Client:Randy's Ring & Pinion
Role:Marketing Manager and Graphic Designer

Just like a FedEx envelope that seals and has a tear-a-way tab, this presentation folder was designed to be a self contained presentation that could be mailed easily.

project 120

Christmas Cards

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

Each year we had some fun with the owner of the company and featured him in silly situations on the annual holiday card.

project 125

Product Catalog

Client:Superior Axle & Gear
Role:Graphic Designer

This 84 page catalog lists all parts and kits that the company has to offer. Sent to all customers and by request.

project 126

Client Party Invitation

Client:What's On Partners
Role:Marketing Designer, Graphic Designer

Awards: MAGGIE Award for "Best Invitation"

This invitation consisted of 4 tarot cards depicting the "who, what, when and where". The cards were sent out to all existing and potential advertisers wrapped in a red cloth and tied with gold string inside a gold envelope. When the guests arrive, they find themself inside a gypsy camp with palm readers, a gypsy band in the center of the room and themed food.

project 133

Non-Profit Awareness Posters

Client:Mamma Maria Kenya
Role:Graphic Designer

Used at a fund raising event for the non-profit, these posters were hung for all guests to view.

  • project 1

    Nevada Alliance Youth Soccer

    A Non-Profit Youth Soccer League located in Las Vegas, NV.

  • project 2

    Performance Demon

    For an online performance auto parts company.

  • project 3

    Vegas Fighter

    An MMA company that encompasses apparel and event planning.

  • project 4

    Yukon Gear & Axle

    A new product line. Logo was used in packaging and all promotional material.

  • project 5

    Ryno Running

    An athletic company that has a line of activewear and holds 5K events.

  • project 170

    Rework Nation

    A Seattle based start up who produce products out of reclaimed materials.

  • project 11

    Red Rock 5K

    The most scenic 5K races in Las Vegas. Owned and Operated by Ryno Running.

  • project 12

    Bubba Does

    A Ryno Running Olympic hopeful, Bubba Edmonds. Campaign Logo.

  • project 171

    TAB Contractors

    Heavy Construction Contractors in Las Vegas.

  • project 17

    pursexchange.com

    Logo design for a social media website that J3 Media had developed.

  • project 18

    Runnerslink

    Runnerslink is a website for all things running.

  • project 19

    What's On Magazine

    A complete redesign and rebranding of the Las Vegas publication

  • project 22

    NAYSL

    youthsoccerlv.org

  • project 24

    HeliTours International

    orlandohelitours.com

  • project 83

    New Com Inc.

    nclasvegas.com

  • project 23

    Rynorunning.com

    Demo Site Available

  • project 25

    Maverick Aviation Group

    maverickaviationgroup.com

  • project 77

    Maverick Helicopters

    maverickhelicopter.com

  • project 76

    Mustang Helicopters

    mustanghelicopter.com

  • project 78

    Maverick Airlines

    maverickairlines.com

  • project 26

    vegasdaze.com

    vegasdaze.com

  • project 84

    Biodiesel of Las Vegas

    biodieseloflasvegas.com

  • project 81

    honeymadela.com

    Demo Site Available

  • project 79

    lasvegas5k.com

    Demo Site Available

  • project 203

    What's On Magazine

    Story Layout

  • project 204

    What's On Magazine

    Story Layout

  • project 85

    Clubplanet Magazine

    Cover Designs

  • project 86

    Clubplanet Magazine

    Cover Designs

  • project 205

    What's On Magazine

    Photo Column Layout

  • project 202

    What's On Magazine

    Feature Story Layout

  • project 208

    What's On Magazine

    Sections Layout

  • project 87

    What's On Magazine

    Cover Designs

  • project 200

    What's On Magazine

    Featured Contents and Column Layout

  • project 207

    What's On Magazine

    TOC and Shopping Column Layout

  • project 88

    What's On Magazine

    Cover Designs

  • project 206

    What's On Magazine

    Directory and Story Layout

  • project 89

    What's On Magazine

    Cover Designs

  • project 201

    What's On Magazine

    Feature Story Layout

  • project 209

    What's On Magazine

    Story Layout

  • project 210

    What's On Magazine

    Special Issue Layout

  • Video Commercial

  • Video Commercial

  • project 105

    Online Ads

  • project 104

    Online Ads

  • project 108

    Landing Page

  • project 102

    Online Ads

  • project 45

    Direct Mail

  • project 91

    Full Page Ads

  • project 92

    Direct Mail Pieces

  • project 97

    Full Page Ads

  • project 96

    2/3 Page Ads

  • project 99

    Ad Campaign

  • project 95

    Retro Direct Mail Piece

  • project 138

    Affiliate Program Post Card

  • project 32

    Dura Grip Product Packaging

  • project 37

    Yukon Vehicle Wrap (40' Trailer)

  • project 38

    SEMA Tradeshow Booth

  • project 40

    Perfect Bound Promotion

  • project 42

    Superior Axle Box

  • project 117

    Self-Mail Pocket Folder

  • project 115

    Randy's Girls Calendar

  • project 120

    Randy's Christmas Cards

  • project 110

    Event T-Shirt

  • project 125

    Superior Catalog

  • project 126

    Client Party Invitation

  • project 133

    Non-Profit Awareness Posters

BACKGROUND INFORMATION

Experience | Work Ethic | Knowledge

team 1

JEFFREY T. WEISER

Marketing Professional

“We are the music makers and we are the dreamers of dreams.”
-Willy Wonka

I started my professional career in Las Vegas as the Marketing Designer for What′s On, The Las Vegas Guide after graduating from college. While part of the Marketing team at What′s On I won two Maggie Awards (WPA′s magazine awards), one for Best Promotion and another for Best Invitation. I then moved to Lynnwood Washington where I became the Marketing Manager/Art Director for Randy′s Ring & Pinion, an Inc. 500 company. While at RRP, some of my responsibilities included developing their marketing plan, ROI analysis, developing a marketing budget, writing branding standards for the company and trafficking all projects. I also did 100% of all design work.

I then returned to Las Vegas and formed J3 Media LLC. with 2 other partners. We still operate today with just a handful of clients. I now help with any needs that may arrive from J3 Media. I also run the marketing for a Youth Soccer Non-Profit organization. I has been helping companies brand themselves and increase revenue for more than 15 years.


EDUCATION

University of Nebraska

Bachelor of Journalism | Advertising
Graduated: August 1999
Concentrations: Film, Philosophy and Psychology


SKILLS AND RECOGNITION

I have learned many valuable skills durring my career. I am always striving for knowledge and diving head first into new technologies and how to utilize them.

SKILLS

  • Marketing Management

  • Project Management

  • Graphic Design | Art Direction

  • Google AdWords and Analytics (Certified)

  • Inbound Marketing (Certified)

  • Accounting | Budgeting | Analysis

  • Customer Service

  • Web Development | Html & Css

  • jQuery | MySequel | .NET

PRACTICAL SKILLS

• Excellent communication and customer service
• Both highly creative and analytic
• Decisive decision maker
• Adaptive to new ideas and new environments
• Strong client/vendor relationships


RECOGNITIONS

• 2003 MAGGIE, WPA for Best Invitation
• 2002 MAGGIE, WPA for Best Promotion
• 2002 Bronze Quill for Magazine Cover
• 2002 COE Addy for Perfect Bond Promo
• 1999 Golden Addy, Regional advertising

ENDORSEMENTS

More references are available upon request.

"Since the launch of the new site we have seen an increase in online tour reservations."

client 1 Shanna Stenehjem Maverick Aviation Group

"We have grown the league over 20% each year since Jeff has taken over our marketing."

client 2 Ryan T. Ingold Nevada Alliance Youth Soccer

"Outstanding! Jeff is engaged throughout the project and knew exactly what I wanted which made this process extremely easy and fun."

client 3 Shannon Young International HeliTours

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JEFFREY T. WEISER | MARKETING PROFESSIONAL

jeff@theweiseroption.com

"If you don’t like what’s being said, change the conversation!"