COLLATERAL MATERIAL AND SPECIALTY MARKETING

Take a look at all my work with collateral and specialty marketing.

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project 32

Product Packaging

Client:Yukon Gear & Axle
Role:Marketing Manager, Graphic Design and Photographer.

Packaging for the Yukon "Dura Grip" Positraction. This design was also used for other packaging and is still used today.

project 37

Vehicle Wrap – Race Trailer

Client:Yukon Gear & Axle
Role:Marketing Manager and Graphic Design.

A race trailer was used for sponsored drivers and at shows and events all over the country.

project 38

Tradeshow Booth Design For SEMA

Client:Yukon Gear & Axle
Role:Marketing Manager, Project Manager and Graphic Design.

Each year the largest tradeshow in Las Vegas is SEMA. This 20' X 40' booth has plenty of storage for the week long tradeshow, ample display areas and two conference rooms.

project 40

3 Part Mailing Promotion

Client:What's On Partners
Role:Marketing Designer

Awards:2002 COE Addy and 2002 MAGGIE,WPA for best promotion.

The "Perfect" Crime Promotion was developed to announce that the magazine was going from saddle-stitched to perfect bound. The audience were potential and existing advertisers. The promotion started with a handmade ransom not. The second mailing was the a box with 3 staples, a staple remover and a polaroid. The last part of the promotion was the new magazine (with a coverwrap) inside an evidence bag that was hand written. These were hand delivered by the sales staff.

project 42

Automotive Axle Packaging

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

A sturdy 3 color box to ship heavy duty front and rear vehicle axles.

project 117

Self-Mail Pocket Folder

Client:Randy's Ring & Pinion
Role:Marketing Manager and Graphic Designer

Just like a FedEx envelope that seals and has a tear-a-way tab, this presentation folder was designed to be a self contained presentation that could be mailed easily.

project 115

The Randy's Girls Calendar

Client:Randy's Ring & Pinion
Role:Marketing Manager, Project Manager and Graphic Designer

I developed the first calendar over 10 years ago as a promotional tool that would have the companies phone number hanging on a wall for the full year. With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

project 120

Christmas Cards

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

Each year we had some fun with the owner of the company and featured him in silly situations on the annual holiday card.

project 110

Event T-Shirt Design

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

For their annual even, "The Rock" at Easter Jeep. All participants of the event got this shirt as part of their trail package.

project 125

Product Catalog

Client:Superior Axle & Gear
Role:Graphic Designer

This 84 page catalog lists all parts and kits that the company has to offer. Sent to all customers and by request.

project 126

Client Party Invitation

Client:What's On Partners
Role:Marketing Designer, Graphic Designer

Awards: MAGGIE Award for "Best Invitation"

This invitation consisted of 4 tarot cards depicting the "who, what, when and where". The cards were sent out to all existing and potential advertisers wrapped in a red cloth and tied with gold string inside a gold envelope. When the guests arrive, they find themself inside a gypsy camp with palm readers, a gypsy band in the center of the room and themed food.

project 133

Non-Profit Awareness Posters

Client:Mamma Maria Kenya
Role:Graphic Designer

Used at a fund raising event for the non-profit, these posters were hung for all guests to view.

project 36

Point of Purchase Counter Mat

Client:Yukon Gear & Axle
Role:Marketing Manager and Graphic Design.

Designed for in-store point of purchase, this sales tool to be used in retail shops that sells Yukon products.

project 39

Differentials Book Cover Design

Client:Yukon Gear & Axle
Role:Marketing Manager and Graphic Design.

This book, now in it's 2nd edition, can be found on Amazon and can be purchased from Randy's Ring and Pinion. No layout design was done on this book. Written by Randy Lyman and co-author Jim Allen, it's a how-to guide on everything you need to know about vehicle differentials.

project 41

Compact Disc Jackets

Client:Jonathan Friedman Music
Role:Consultant and Graphic Designer

A variety of CD covers for musicians and bands.

project 43

Axle Tube Seal Packaging

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

Printed on aluminum, this container stands about 5 inches tall. The design wraps around the can to meet in the back. The package contained seals for the axle.

project 44

Tradeshow Backdrops

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

These two backdrops were designed to work well together or separate. Both banners have images, that when put together make one large picture. Used at outdoor events, races and tradeshows.

project 45

Banner

Client:The ZSpot
Role:Consultant and Graphic Designer

Located by a major highway, it was important to reach those people to let them know that The Z Spot is now open. A "Coming Soon" banner was also produced prior to the business opening. Used at outdoor advertising and to promote Zumba classes.

project 46

Men's T-Shirts

Client:Vegas Fighter
Role:Equity Partner, Project Manager, Designer and Developer

T-Shirt Designs to sell at MMA events and online. Currently these designs are being sold in many MMA stores on the Las Vegas Strip and in McCarran International Airport.

project 33

Bus Wrap

Client:Vegasshows.com
Role:Marketing Designer

Design for bus wrap featuring many popular Las Vegas shows. Part of Bell Trans, these busses traveled, daily, back and forth from McCarran Airport and The Las Vegas Strip.

project 34

Women's T-Shirts

Client:Vegas Fighter
Role:Equity Partner, Project Manager, Designer and Developer

T-Shirt Designs to sell at MMA events and online. These designs are being sold in many MMA stores on the Las Vegas Strip and in McCarran International Airport.

project 35

Company T-Shirts

Client:Superior Axle & Gear
Role:Consultant and Graphic Designer

T-Shirts to be given away for sales. Also, used as give-a-ways at events.

project 109

Book Layout

Client:Jonathan Friedman
Role:Consultant and Graphic Designer

This book was done as part of a team effort. All illustrations and front cover designed by Marshall Fanciullo.

project 111

Investor Booklet

Client:New Com Inc.
Role:Director of Marketing, Copywriter, Layout and Design

Used to raise capital for Biodiesel of Las Vegas, a subsidiary of New Com.

project 112

Rack Card

Client:New Com Inc.
Role:Director of Marketing, Copywriter, Layout and Design

Used in lobbing efforts against a bill in the state Senate of Nevada. Used for Biodiesel of Las Vegas, a subsidiary of New Com.

project 113

Christmas Card Design

Client:New Com Inc.
Role:Director of Marketing, Copywriter, Layout and Design

The christmas card a construction company in Las Vegas.

project 114

Company Profile Booklet

Client:New Com Inc.
Role:Director of Marketing, Copywriter, Layout and Design

Used as a sales tool and was presented with construction bids.

project 116

Monthly Newsletter

Client:Randy's Ring & Pinion
Role:Marketing Manager and Graphic Designer

Newsletters were sent to customers and potential customers once a month. They always featured overstock items, Technical Tips and an interesting story about the Company.

project 118

Event Posters

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer

Used for promoting the Red Rock 5K each Fall. The posters where placed in the windows of supporting retailers, duratrans at popular shopping centers and other locations around the Las Vegas valley.

project 119

Event Invitations

Client:Superior Axle & Gear
Role:Graphic Designer

Artwork used in both a printed invitation along with email blasts for "The Rock", an off-road event held at Easter Jeep each year.

project 121

Randy's Girls Calendar Envelope

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

Designed to contain the annual Randy's Girls Calendar. Sent to over 5,000 customers.

project 122

Randy's Girls Posters

Client:Randy's Ring & Pinion
Role:Marketing Manager, Graphic Designer

Each year The Randy's Girls would appear at the Yukon Gear & Axle booth at SEMA. These posters where used for them to autograph and give to attendies.

project 123

Presentation Pocket Folder

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer

These pockets were used by the sales staff to help obtain sponsorships for events and for other business related items.

project 124

Single Sheet Product Brochures

Client:Scenic Glass
Role:Graphic Designer

Designed to highlight the companies products and their benefits.

project 127

Business Card

Client:Vegasdaze.com
Role:Account Manager and Graphic Designer

Business card for the online site that sells tours and show tickets to Las Vegas visitors.

project 128

Event Handout

Client:Vegas Fighter
Role:Equity Partner, Project Manager, Designer and Developer

Used to promote an MMA viewing event at "The Rockhouse" in Las Vegas. Attending the event were several UFC and other professional MMA fighters. All venue employees wore Vegas Fighter shirts.

project 129

Subscription Brochure

Client:What's On Partners
Role:Marketing Designer


As a point of purchase at, these brochures were placed at the Concierge desk at hotels the magazine was distributed at.

project 130

Product Booklet

Client:Yukon Gear & Axle
Role:Marketing Manager, Graphic Design and Photographer.

A small 12 page booklet highlighting each of the different parts that Yukon has to offer.

project 131

Product Catalog

Client:Yukon Gear & Axle
Role:Marketing Manager, Graphic Design and Photographer.

a 64+ page catalog listing all the parts that Yukon has to offer. Sent to customers and with purchases.

project 132

Event Posters

Client:NC Sports, Ryno Running (DBA)
Role:Equity Partner, Project Manager, Designer and Developer

Used for promoting the Las Vegas 5K each Fall. The posters where placed in the windows of supporting retailers, duratrans at popular shopping centers and other locations around the Las Vegas valley. The race down Las Vegas Blvd. (The Strip), past the famous "Welcome Sign".

project 134

Business Cards

Client:Multiple
Role:Graphic Designer

Business card designs for several employers and clients.

project 135

Souvenir Photo Jacket

Client:Maverick Aviation Group
Role:Consultant and Graphic Design

Used to hold a suvenir photo of guests on their helicopter tour.

project 136

Registration Poster

Client:Nevada Alliance Soccer League
Role:Consultant and Graphic Design

Used for promoting the youth soccer league. The posters where placed in the windows of supporting retailers, duratrans at popular shopping centers and other locations around the Las Vegas valley.

project 137

Office Material

Client:Nevada Alliance Soccer League
Role:Consultant and Graphic Design

Used for everyday correspondence. Shows the branding is continued throughout all aspects of the organization

JEFFREY T. WEISER | MARKETING PROFESSIONAL

jeff@theweiseroption.com

"If you don’t like what’s being said, change the conversation!"